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Grewal/Levy was designed for today’s altering student population. It has a solid emphasis on experiential learning plus focuses on the value that entrepreneurs create for the firm. this particular textbook also provides college students with hands-on learning tools via Connect Marketing, and provides teachers with updated tools every month through the monthly newsletter.
along with Connect Plus, students analyze how firms analyze, produce, deliver, communicate, and catch value by exploring both the fundamentals in marketing and brand new influencers, such as social media, all in a format that allows with regard to instructor assessment of studying outcomes, and provides students with a tight integration of subjects.
List cost: $ 120. 00
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