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New Sales. simple.: The Essential Handbook for recruiting and New Business Development
No matter how much repeat company you get from loyal clients, the lifeblood of your company is a constant flow of new accounts. Whether you’re the sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for recruiting, developing, and closing offers. “New Sales. Simplified. inch is the answer. You’ll learn how to: identify a strategic, finite, practical list of genuine prospects; write a compelling, customer-focused “sales story”; perfect the positive telephone call to get face-to-face with more prospects; use email, voicemail message, and social media to your advantage; overcome-even prevent – every potential buyer’s anti-salesperson reflex; build relationship, because people buy from people these people like and trust; prepare for and structure a winning product sales call; stop presenting and start dialoguing with buyers; create time in your calendar for business development activities; and much more. Packed with examples and anecdotes, “New Sales. Simplified. ” amounts a blunt (and frequently funny) look at what the majority of salespeople and executives perform wrong with an easy-to-follow plan for ramping up new business starting today.
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