They seemed like good ideas at the time… http://www.WatchMojo.com counts down our picks for the top 10 worst marketing mishaps in history.
Video Rating: 4 / 5
one of the best marketing advices that I have ever heard, by steve jobs who explains us how they developed their amazing commercial “the crazy once”…
Video Rating: 5 / 5
It’s too bad I will never know the refreshing taste of “New coke” that won
taste tests against Pepsi. Now I will always prefer Pepsi.
mr T isn’t a failure!!! in england we still use those ads! and people love
them
The robot tho xD
New Coke was the best idea ever! They came back with Coke Classic and blew
Pepsi out of the water for the next decade….
Why not try Aids? They work!
Skittles win by far,,,,the worst one…
Half of these marketing failures were not. Many of them were dead funny:
The King, Skittles and Snikers were great ads.
i miss the king
ayds though… fucking, AYDS…
i love that Skittle commercial but they cut out the man on the bus part
here in Canada so it had a less sadistic vibe to it.
Also i think Netflix has redeemed themselves
Ayds
The Mr T Snickers ad was awesome, gay rights campaigners should pull that
dick out of their arse
Who else put their finger on the skittle?
The King for Burger King was SUPPOSED TO BE FUNNY. FFS, how could you see
that as a failure. It was the most viral marketing campaign Burger King has
ever run. People are to this day still using him as a cameo. He is Laugh
Out Loud funny and original. Shame the business never reinvented itself
like the rest of them excluding McDonald’s.
Watched this again – possibly more relevant in todays world than when Jobs
gave this piece of brilliance: Marketing is about values.
Am posting this to the Good Business community as i think it is such a
powerful reminder that values lead business is “the” game. It not only is
what gets us out of bed in the morning (with zip) but its what brings (and
keeps) co-workers, partners and of course it is what wins customers, so we
can keep doing what we do.
In a more operational sense….
Listen for the snippet at 4:20 to 4:30 where he clearly identifies the
physical parts of Apple (products, distribution and manufacturing) as being
totally different from the rest of the industry.
Hard to know if he had the clarity of vision back then about Apple retail
(people experiencing the values in a very controlled way) and then his
supply chain ‘advantage’ – it is hard to think he did not….
#marketing #values #ikyo
Steve Jobs told what’s the value of Marketing
Marketing is about values – we just had to be reminded. Steve Jobs was a
genius and this speech has become more relevant now. A must watch!
What made Steve Jobs such a marketing legend is the fact that he viewed
business and branding from a humane standpoint – to understand that his
products SERVE the people, not the other way around.