An inside look at Coca-Cola’s International Business Strategy.
College of Business at Chicago State University; International Business Lecture 1 Part 1 of 2, taught by Professor Zafar Bokhari. Email: zbokhari@csu.edu.
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Tags Business CocaCola International Strategy
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My question is that : without meriting how could I run my business ?
Ways to enter market: Own production plants and selling outlets,
Import&sales, strategic alliances, strategic partnership, joint venture,
licensing, franchising, merges and acquisitions. Trademark and copyright
are rather intellectual property securities to protect company’s
identity&competitive advantage.
As far as priority concern is Foreign country’s barriers such are Laws and
Regulations, Culture, language, local partners. Come second are
Infrastructure, Corruption and Pricing.
Question for you: what are risk in international business?
I am very very sorry. I just ask something. My question is : without
marketing how should I run my Business, is that possible?
Very useful lecture. I have things that i cant remember since i was
lectured long ago. There are 5 ways to enter market; Franchise, Trademark,
Copyright, Joint venture and last thing which i cant remember what i called
but i know how its worked. Plz feel free to correct me sir! have a good day!
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